In today’s hospitality sector, the outdoor space is a key point of contact with the customer, influencing length of stay, mood, and ultimately revenue. With the right interventions, even a small courtyard, a rooftop, or a seaside strip can be transformed into a fully functional, attractive, and profitable all-day destination.
SHOWOOD, specializing in outdoor design for professional HORECA spaces, presents the key principles that turn an outdoor area from a “waiting space” into a reason for visiting.
Shade = Stay
Nothing drives customers away faster than strong sun. Shade is not a luxury but a basic requirement for outdoor functionality, especially in Greece.
With solutions such as wooden pergolas, umbrellas, or shade sails, the space becomes pleasant at all times of the day—not just early in the morning or late in the afternoon.
Flexibility in Layout
Every hour brings a new need: morning coffee, lunch, sunset cocktails. The layout of the outdoor space must adapt accordingly.
We recommend flexible furniture, shade systems that can open/close easily, and portable wooden furniture for seasonal use. SHOWOOD offers solutions that enable such changes without requiring permanent structures.
Design with Identity
The outdoor space is the first thing a visitor sees and the last thing they remember. The use of natural materials, such as treated wood or greenery, creates a sense of familiarity and quality.
A wooden pergola with plants or a leafy arrangement can become a photographic backdrop, a reference point on Instagram, and a recognizable element of your brand.
Comfort without Maintenance
All of the above lose their value if they require daily upkeep. The materials used must be durable, easy to clean, and suitable for professional use.
SHOWOOD specializes in solutions that withstand sun, salt, and humidity—without losing their aesthetic appeal.
SHOWOOD is Here to Support Your Outdoor Space
With extensive experience in professional outdoor projects, SHOWOOD provides solutions for every outdoor need with character, flexibility, and longevity. From design to installation, we work closely with HORECA professionals to create spaces that function, inspire, and deliver results.
Do you want to transform your business’s outdoor space?
Visit SHOWOOD’s website and explore all shading and outdoor design systems.
